Representative Engagements
David advises CEOs, boards, and executive leadership teams during complex institutional events—moments when legal risk, regulatory scrutiny, public policy, and stakeholder trust converge.
His work has included helping organizations navigate situations involving:
litigation, regulatory investigations, and major legislative or policy disputes
banking crises involving federal regulators, the Department of Justice, and congressional oversight
high-profile cybersecurity incidents, litigation, and appeals affecting corporate governance and executive accountability
congressional and parliamentary hearings involving complex regulatory and technical issues
global product recalls and public safety events involving regulators, healthcare providers, and consumers
workforce restructurings affecting more than 100,000 employees, executive leadership transitions, and major governance challenges
bankruptcies, restructurings, and more than 50 mergers, acquisitions, and divestitures totaling over $100 billion
In these environments David works closely with CEOs, boards, and legal teams to align strategy, communications, marketing, and public policy engagement so organizations can navigate complex institutional moments while protecting credibility and maintaining their license to operate.
The engagements below illustrate representative situations in which David has advised leadership teams during institutional inflection points, enterprise transformations, and high-stakes moments requiring alignment of strategy, legal and reputational risk, markets, and public policy.
Transforming Global Marketing Performance
As Chief Marketing Officer of SonicWall, David rebuilt the company’s global marketing organization and partner ecosystem while repositioning the brand in the highly competitive cybersecurity market.
The transformation significantly strengthened marketing performance and revenue pipeline generation.
Results included:
Lead volume increased 18%
Marketing-qualified leads increased 11%
Sales opportunities increased 52%
Conversion rates improved 91%
Cost-per-lead reduced 38%
Digital marketing programs delivered dramatic gains, including 906% growth in SEM conversions and 1,716% improvement in conversion rates.
Modernizing Corporate Communications to Support Growth
David transformed and modernized corporate communications at PNC Financial Services, integrating communications more closely with product marketing and business lines.
This approach aligned communications with revenue growth initiatives and brand positioning.
Results included:
200% increase in positive traditional media awareness
255% increase in social media visibility
The transformation strengthened PNC’s public profile while supporting product launches and market expansion.
Launching High-Impact Co-Branded Credit Card Programs
David built the public relations and strategic communications function for the Bank One / JPMorgan Chase credit card business from the ground up.
He led integrated marketing and positioning strategies supporting major product launches, including the Starbucks Card Duetto Visa and Chase “blink” contactless payment card.
These launches generated:
300+ million media impressions
more than 50,000 credit card applications on launch day
widespread industry recognition and awards
The programs helped establish Chase as a leader in co-branded credit card partnerships and payment innovation.
Navigating Global Cybersecurity and Regulatory Scrutiny
David led crisis and regulatory engagement efforts for Medtronic following cybersecurity concerns involving wireless medical devices.
The issue triggered inquiries from multiple government agencies, including:
Department of Homeland Security
Food & Drug Administration
Federal Communications Commission
Government Accountability Office
U.S. Congress
Working closely with regulators, policymakers, physicians, and patients, the team addressed concerns and helped restore confidence in the safety of the company’s technologies.
Congressional and Government Testimony - Preparing Executives for High-Profile Hearings
David has prepared executives and leadership teams for numerous high-profile government hearings and investigations.
These engagements have included appearances before:
multiple U.S. Congressional committees
the U.S. Senate Permanent Subcommittee on Investigations
House Energy & Commerce Committee
House Financial Services Committee
Senate Commerce Committee
Senate Banking Committee
parliamentary hearings in international jurisdictions
His work focused on preparing leaders to communicate complex technical and regulatory issues clearly while maintaining credibility with policymakers and the public.
Global Technology Litigation & Policy Strategy - Aligning Legal, Policy, and Communications Strategy
David led an integrated legal, public affairs, marketing, and communications strategy supporting global intellectual property and antitrust litigation for a major Taiwanese technology company.
The effort aligned legal strategy, public policy engagement, and market narrative to strengthen the company’s position with regulators, policymakers, and the broader technology ecosystem during a highly visible dispute.
The strategy coordinated multiple elements, including:
congressional engagement and legislative advocacy
regulatory outreach with the Department of Justice and key policymakers
strategic communications and media engagement
digital and advertising campaigns shaping the broader policy and market narrative
outreach to leading subject-matter experts, academics, and industry stakeholders
research and policy analysis supporting the company’s legal position
Together, these efforts helped create a policy and market environment that reinforced the company’s legal arguments, generating bipartisan engagement with key Congressional committees, while strengthening the company’s position in the broader technology policy debate.
Complex Corporate Crises and Institutional Events -Coordinating Strategy During High-Stakes Corporate Moments
David has directed communications and stakeholder strategies during major institutional events including:
international and federal investigations
cybersecurity incidents affecting hundreds of millions of consumers
workforce restructurings affecting more than 100,000 employees
environmental crises
bankruptcies and restructurings
approximately 50 mergers and acquisitions totaling more than $100 billion
In these environments he works closely with executive leadership and legal teams to align communications, stakeholder engagement, and business strategy.
Global Platform Governance and Regulatory Scrutiny - Advising Leadership During Rapid Global Expansion
David advised the CEO and executive leadership of a global digital platform during a period of intense regulatory, legal, media, and NGO scrutiny as the company expanded rapidly into new international markets.
The engagement involved aligning communications, marketing, government relations, and stakeholder engagement strategies to help the company navigate complex regulatory environments while maintaining credibility with policymakers, regulators, users, and the public.
Working closely with senior leadership, the effort focused on strengthening platform governance, coordinating responses to emerging regulatory and policy concerns, and positioning the company to continue its global growth while managing heightened public scrutiny.
The work also included helping leadership navigate emerging debates around platform governance, digital safety, and regulatory accountability while engaging policymakers, regulators, and civil society organizations shaping the global technology policy landscape.
Mercy Ships - Mobilizing Global Awareness and Fundraising
David led the communications strategy surrounding Mercy Ships’ feature on 60 Minutes, a national broadcast highlighting the nonprofit’s hospital ships serving developing nations.
The campaign generated:
$40 million in fundraising
hundreds of new volunteers
147 media placements
more than 192 million media impressions
The effort significantly expanded awareness of the organization’s mission and impact.
Nortel Networks - Protecting Market Value During a Critical Corporate Crisis
During one of the most volatile periods in the telecommunications industry, David led global communications for Nortel Networks during a major corporate crisis that threatened investor confidence and market stability.
The situation unfolded rapidly and carried the potential to significantly impact the company’s market value. David coordinated the global communications response, aligning executive messaging, investor communications, media strategy, and stakeholder engagement during an extremely sensitive moment for the company.
Working closely with senior leadership, legal teams, and investor relations, he helped ensure that the company communicated transparently and credibly with the market while addressing intense scrutiny from analysts, investors, employees, and the media.
The strategy helped stabilize confidence during the crisis. According to PRWeek, the response was credited with helping preserve approximately $31.9 billion in market capitalization during the event.
This engagement illustrates David’s role helping organizations navigate high-stakes moments when leadership credibility, investor confidence, and institutional stability are at risk.